How to write 400.000 artist biographies in a matter of seconds
Artland, which sources and trades art from across the globe, had the wish to increase its presence online and improve its long-tail keywords across all categories. With more than 400.000 artists, this was naturally a big time-consuming, and expensive challenge to face.
The challenge was both the practical execution of writing 400.000 artist biographies and the need for written descriptions of all its galleries and exhibitions around the globe.