One-man-army against a thousand products
BasicXL is a Danish webshop selling basic plus-size clothing. In 2021, BasicXL went through a rebranding process, going from being hosted in an older DanDomain solution to Shopify.
A part of the rebranding process was to create more than a thousand new products in Shopify - and write unique product descriptions for every one of them. As a one-man-business, this was a very time heavy task.