Pages without text do not perform like pages with text
Bog & idé is a webshop selling books from many different authors. They had a lot of author pages on their website with no text. As result, the pages did not perform as well as their top 100 author pages with texts.
There were thousands of author pages without text, and it seemed impossible to write texts to all of them without having employees use all of their time on it.
Besides the time saving, it was also crucial for Bog & idé that the texts were SEO optimized so it would be easy for the reader to find the author pages on Google.