WHEN HEAVY REPLACEMENT IN PRODUCTS TAKES UP TOO MUCH TIME

CHALLENGE /

​​A business built on a constant flow of new products

SassyLAB is a Danish startup selling secondhand clothes online. They knew it was a vital part of their future success to have unique product descriptions on every item in their store.

The challenge for SassyLAB is that they only have one of each secondhand item. Thus it was not a viable option to use content writers or write the product descriptions manually.

Writing product descriptions for used clothes sold for less than 20 euros would not be cost-effective. At the same time, visitors expect product descriptions with specifications and condition of the clothes.

SOLUTION /

AUTOMATION OF THE ENTIRE PROCESS

There was no doubt that SassyLAB needed to automate this process, so they decided to use IC Robotics.

IC Robotics enabled SassyLAB to automatically generate new and unique product descriptions for every single item of secondhand clothing. The product descriptions could thus focus on the condition of the clothes, specifications, long-tail keywords and USPs (Unique Selling Points).

RESULTS /

BUILT TO SCALE ON A STRONG FOUNDATION

Now SassyLAB can guide its visitors with well-described products written in a uniform tone of voice across all products.

It has resulted in better Google rankings, an ongoing increase in organic traffic from search engines, and increased conversion rates.

SassyLAB has experienced that it’s easier to get potential sellers to sell through their platform as they don’t have to write descriptions themselves. Visitors are also more likely to place a purchase.

It is possible to optimize written content from a central place and avoid dull manual tasks. It is easy to continuously build on the existing template by adding new scenarios, variables, and synonyms to increase the creativity in the descriptions.