When keeping up with product descriptions is mission impossible
TAKK-Living is a Danish interior and lifestyle brand selling more than 15.000 items on their online store.
One of TAKK-Living’s challenges was inadequate product descriptions and many products without a description at all.
At the same time, they knew that great, informative product descriptions were a crucial part of pushing the business forward and converting more visitors to purchase on their webshop. With no or non-descriptive texts on many products, it was also almost impossible to rank on Google. This made TAKK-Living dependent on their Ad Spend to create revenue.