A fully automated flow of product descriptions
Takk-Living x IC Robotics
Automated product descriptions
When keeping up with product descriptions is mission impossible
TAKK-Living is a Danish interior and lifestyle brand selling more than 15.000 items on their online store.
One of TAKK-Living’s challenges was inadequate product descriptions and many products without a description at all.
At the same time, they knew that great, informative product descriptions were a crucial part of pushing the business forward and converting more visitors to purchase on their webshop. With no or non-descriptive texts on many products, it was also almost impossible to rank on Google. This made TAKK-Living dependent on their Ad Spend to create revenue.
Fully automated product descriptions
It wasn’t a tough call to make when TAKK-Living discovered the possibility of automating the entire process with IC Robotics.
IC Robotics made it possible to have fully updated and very informative and unique product descriptions on every item in the store. At the same time, it was possible to make internal links to essential category pages, making it easier for Google to index and rank TAKK-Living.
Freeing up time for human-REQUIRED tasks
The results speak for themselves. TAKK-Living was able to save a tremendous amount of hours of manual, repetitive work while, at the same time, being able to work with SEO optimization in a structured way.
They now have dynamically updated product descriptions when there’s new data or products with more focus on search terms.
As a bonus, TAKK-Living got their data structured because they needed accuracy in their data to fully utilize the IC Robotics software.